There’s no questioning thatStarfieldis a big deal. Bethesda hasn’t made a new IP in a long time, so from the momentStarfieldwas announced, it was bound to turn heads. However, since nobody knew when Bethesda planned on releasingStarfield, and it didn’t reveal much other information about the game. That changed in 2021, as fans now know thatStarfieldis just under a year away, with Bethesda planning to release its spacefaring RPG in late 2022.
Since the release date forStarfieldis getting closer, Bethesda’s behavior toward the game is probably about to change. The days ofTodd Howard dropping cryptic hintsabout the sci-fi game during interviews may be over. As 2022 comes around, Bethesda is bound to double down onStarfieldpublicity. Even though the game won’t release for about a year, sinceStarfieldis a brand-new member of the Bethesda family, the studio should do everything in its power to giveStarfielda warm welcome.
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Early 2022 May Be Starfield’s Time
Starfield’s status as a new Bethesda IP means a lot to both fans and the studio itself. Although Bethesda Softworks is known for publishing a plethora of games, likethe latestWolfensteinentriesand 2022’sRedfall,the Bethesda Game Studios side has worked on nothing butFalloutandThe Elder Scrollssince the early 2000s. While it’s exciting to see Bethesda try something new, it also means Bethesda has to work hard to sell theStarfieldbrand, establishing this young concept as a worthy companion to Bethesda’s long-lived and influential franchises. In other words, early 2022 might mark the beginning of majorStarfieldpublicity.
Bethesda also just got another big project out of the way.The Elder Scrolls 5: Skyrimturned 10 years old in 2021, and so Bethesda prepared a special anniversary edition of the game. Considering how far Bethesda has gotten byriding the success ofSkyrim, it makes sense that it was the center of Bethesda’s focus. However, by early 2022,Skyrim Anniversary Editionwill have had plenty of time to get settled, which means Bethesda can turn to its next game on the horizon:Starfield.
Starfieldhas no new Bethesda games to compete with for publicity.The Elder Scrolls 6is in development, but it’s years away, andfans have hardly heard anything aboutFallout 5. Bethesda can makeStarfieldthe sole star of 2022, possibly starting in the year’s earliest months. Anyone excited for Bethesda’s next big adventure should prepare themselves to hear a lot more about the game in a few months. After all, there’s a lot that fans still don’t know aboutStarfield.
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Potential Upcoming Starfield Promotions
Considering how little ofStarfieldhas actually been shown by Bethesda so far, it’s not hard to imagine what kinds of content it’ll whip up to get players excited. A gameplay trailer is certainly a big-ticket item. Although it’s easy to assume thatStarfieldplays a lot like Bethesda’s other RPGs, there could be any number of differences that Bethesda has kept hidden. In 2022, fans are bound to get multiple trailers exploringcore gameplay components ofStarfield,from combat to exploration and NPC interactions.
There’s another type of trailer that could crop up in 2022: lore explainers. Bethesda has already released a few videos explainingsome major locations inStarfield,so it seems likely that Bethesda will make more of these spotlight-style videos moving forward. After all, there’s no way a spacefaring adventure likeStarfieldis built around just these three cities. The places Bethesda has shown off so far are surely just the tip of the iceberg.
Much like the city teaser trailers that Bethesda has put out, it’s likely some majorStarfieldNPCs or factions will get explainer videos in 2022. Players already know thatStarfieldhas a complicated society at its heart, but there’s still a lot of details left to explain. Important characters that will help or hinder the player character remain largely unknown to fans. NPC reveal trailers will be especially valuable forStarfieldif there’s a wide range of original alien races to explain. Although players might not get tobecome aliens inStarfield,there could still be some important alien NPCs shaping the game’s story.
A Big Year for Bethesda
Bethesda has its work cut outin 2022. AdvertisingStarfieldseems like a top priority considering how many other big games it has to compete with, and how much ofStarfieldit has yet to reveal. It wouldn’t be surprising if Bethesda waited a few months to get its 2022 advertising push started, letting big games likePokemon Legends: Arceus,Horizon Forbidden West,andElden Ringget out of the way first. By spring 2022,Starfieldnews will probably start to pick up to build momentum for the November 2022 release.
Starfieldreleases on August 05, 2025 for PC and Xbox Series X/S.
